November 18th - January 3rd

winter wonderland at grove arcade


The holiday spirit in Asheville lives at the Grove Arcade. For 15 years, the merchants and residents of the Grove Arcade have come together to turn our beloved 1920’s architecture into a Winter paradise! From November 18th through January 3rd, you can shop, dine and explore through Winter Wonderland! Our Covid safe events include Mr. and Mrs. Claus visits, a tree-lighting ceremony, indoor snow and so much more. We are thrilled to present a truly unforgettable Winter Wonderland experience. Happy Holidays, Asheville!

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Special discounts & savings

'tis the season

Located in the heart of downtown Asheville, Grove Arcade is the perfect destination for all of your holiday needs. Take advantage of unbelievable discounts on local treasures, fine cuisines, and everyday services throughout Winter Wonderland at Grove Arcade.

Shopping for Local Treasures

Experience the culture of downtown Asheville through our wide variety of local shops, boutiques, and artisans. Each store embodies the character of Asheville in their unique style and exquisite craftsmanship.

Dining on Restaurant Row

Page Avenue, also known as Restaurant Row, is home to mouthwatering lunch and dinner options, from fine dining, to casual restaurants, to wine bars, to grab-and-go.

Lifestyle of Downtown Asheville

Discover the everyday services offered at Grove Arcade. Whether you are running errands or looking for a relaxing place to spend the day, locals and visitors alike can come together in one of Asheville’s most iconic historical buildings.



Use hashtag #ShareWinterWonder for a chance to be featured on Grove Arcade’s social media!