winter wonderland at grove arcade


The holiday spirit in Asheville lives at the Grove Arcade. For 16 years, the merchants and residents of the Grove Arcade have come together to turn our beloved 1920’s architecture into a Winter paradise! From November 19th through January 2nd, you can shop, dine and explore through Winter Wonderland! Our events this year include our annual Tree-Lighting Ceremony, kids movies and book readings, holiday bar-crawls, holiday gift specials, and so much more. We are thrilled to present a truly unforgettable Winter Wonderland experience. Happy Holidays, Asheville!

Special discounts & savings

'tis the season

Located in the heart of downtown Asheville, Grove Arcade is the perfect destination for all of your holiday needs. Take advantage of unbelievable discounts on local treasures, fine cuisines, and everyday services throughout Winter Wonderland at Grove Arcade.

Shopping for Local Treasures

Experience the culture of downtown Asheville through our wide variety of local shops, boutiques, and artisans. Each store embodies the character of Asheville in their unique style and exquisite craftsmanship.

Dining on Restaurant Row

Page Avenue, also known as Restaurant Row, is home to mouthwatering lunch and dinner options, from fine dining, to casual restaurants, to wine bars, to grab-and-go.

Lifestyle of Downtown Asheville

Discover the everyday services offered at Grove Arcade. Whether you are running errands or looking for a relaxing place to spend the day, locals and visitors alike can come together in one of Asheville’s most iconic historical buildings.



Use hashtag #ShareWinterWonder for a chance to be featured on Grove Arcade’s social media!