• a vintage photo of the tasteless quinine elixir that E.W. sold that led to his immense wealth.

    Grove’s Tasteless Chill Tonic

    E.W. Grove releases his Tasteless Chill Tonic

    Grove’s Chill Tonic may not have been exactly tasteless, but in 1878 he suspended quinine in liquid form. In other words, the ingredients in Grove’s Tasteless Chill Tonic were not soluble, but suspended in the syrup. The tonic became an overnight sensation and a household name for decades.

  • Tonic Sells More Than Coca-Cola

    The chill tonic was so popular the British army made it standard issue for every soldier going off to mosquito infested lands and, by 1890, more bottles of Grove’s Tasteless Chill Tonic were sold than bottles of Coca-Cola.

    Grove’s Tasteless Chill Tonic was created not as a cure, but as a preventative and relief of malaria and its resulting chills and fever. Those who remember taking the chill tonic did not agree with the “tasteless” billing, although it was better than taking straight...

  • E.W. Grove Moves to Asheville

    E.W. moves to Asheville, North Carolina from Paris, Tennesse where he begins to get involved in both private and civic projects.

    After moving his tonic operation to St. Louis, the heavy pollution of the factory district caused Grove to develop lifelong breathing issues. E.W. Grove visited Asheville for its climate, which he found was good for his health and relieved his bronchitis. The Grove Arcade was...

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