After more than 20 years abroad, Roberto Coin returned to his roots in Italy. During a visit in Vicenza, the renowned city of gold, for the first time Roberto Coin encountered the jewelry world and recognized the unique allure and elegance a jewel can represent. This moment signified the very beginning of his new adventure in creativity and his entrance in the world of jewelry.
In 1996 Roberto Coin challenged himself by launching his own brand. His vibrant imagination took shape through the hands of the historical Italian artisans, who brought it to life through their sapient skills, every time creating pieces like works of art.
The success was immediate and the brand soon distributed in over 60 countries — including this first boutique opened in Asheville in 2007 — where even today people consider his jewels as unedited and symbolic new codes of elegance. His aim is to add uniqueness to every woman and avoid a homogeneous style by creating over 600 new models every year, like dedicating a different jewel to each woman’s individuality.