1890 - Tonic Sells More Than Coca-Cola
Grove’s Tasteless Chill Tonic started to explode in popularity. It was created not as a cure, but as a preventative and relief of malaria and its resulting chills and fever. Those who remember taking the chill tonic did not agree with the “tasteless” billing, although it was better than taking straight quinine (which is extremely bitter). Quinine had been used for more than three centuries and, until the 1930s, was the only effective malaria treatment.
The chill tonic was so popular the British army made it standard issue for every soldier going off to mosquito infested lands and, by 1890, more bottles of Grove’s Tasteless Chill Tonic were sold than bottles of Coca-Cola.