Brand Guidelines

Below are the building blocks for our brand. While this page is here to get you started, all uses need to be approved by Grove Arcade.

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Grove Arcade Logo System

The Grove Arcade Logo is the key building block of  the brand, the primary visual element that identifies Grove Arcade. The full-logo is a combination of the winged-lion symbol and wordmark – they have a fixed relationship that should never be changed in any way. Both identifiers, the winged-lion symbol and wordmark, can be used individually based upon use cases and special instances where one logo may make more sense with the application.

Using The Grove Arcade Logo System

The Wordmark

The Wordmark: Clearspace

It is important to keep our logos clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo itself.

The Wordmark: Minimum Sizes

When using the Wordmark logo please adhere to the following guide for the minimum size of the logo.

20mm x 3.33mm
56px x 5px

The Wordmark: Colors

All of our logos maintain a consistent color scheme corresponding to the brand primary colors. The logos may be used in shades of the primary colors or in either black or white.

The Logo icon

The Icon: Clearspace

It is important to keep our logos clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo itself.

The Icon: Minimum Sizes

When using the Winged-Lion Icon Logo please adhere to the following guide for the minimum size of the logo. We have prepared a minimal-lined version of the icon to accommodate smaller sizes.

25mm | 71px
5mm | 14px

The Icon: Colors

All of our logos maintain a consistent color scheme corresponding to the brand primary colors. The logos may be used in shades of the primary colors or in either black or white.

The Full logo Inline

The Full Logo Inline: Clearspace

It is important to keep our logos clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo itself.

The Full Logo Inline: Minimum Sizes

When using the Full Logo Inline please adhere to the following guide for the minimum size of the logo. 

20mm x 9mm
57px x 26px

The Full Logo Inline: Colors

All of our logos maintain a consistent color scheme corresponding to the brand primary colors. The logos may be used in shades of the primary colors or in either black or white.

The Full logo Stacked

The Full Logo Stacked: Clearspace

It is important to keep our logos clear of any other graphic elements. To regulate this, an exclusion zone has been established around the logo. This exclusion zone indicates the closest any other graphic element or message can be positioned in relation to the logo itself.

The Full Logo Stacked: Clearspace

When using the Full Logo Stacked please adhere to the following guide for the minimum size of the logo.

20mm x 3.33mm
57px x 10px

The Full Logo Stacked: Colors

All of our logos maintain a consistent color scheme corresponding to the brand primary colors. The logos may be used in shades of the primary colors or in either black or white.

Typography

Display & Title Typography 
Samford is a serif uppercase typeface with two main native weights, regular and bold; as well as, a custom made light and italic weight class. The Samford typeface was chosen for its unique use of serif caps, its thick line work, and its elegant style to embody the architectural nuances of Grove Arcade. The Samford typeface should only be used for the Grove Arcade logo and any H1 titles.

Display Font: Samford

Designer: Kota Yogyakarta

Samford

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Bold

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Regular

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Heading Typography 
Brandon Grotesque is a sans-serif typeface designed by Hannes von Döhren of HVD Fonts. The typeface includes Thin, Light, Regular, Medium, Bold and Black weights. Italic versions are also made available for each weight. Brandon Grotesque was chosen to compliment the elegance established in the display typeface, while leveraging a more modern sans-serif typeface.

Display Font: Brandon Grotesque

Designer: Hannes Von Dohren

Brandon Grotesque

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Bold

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Regular

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Paragraph Typography 
Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms making it an excelent selection for body and paragraph typeface.

Display Font: Samford

Designer: Steve Matteson

open sans

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Bold

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Regular

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Color System

The Grove Arcade brand has four official colors: Grove Gold, Antique Blue, Grove Green, and Grove Red.
These colors have become a recognizable identifier for the brand. Use them as the dominant color palette for all internal and external visual presentations of the company. Out of the 4 primary colors, 3 are used to represent the different services offered by Grove Arcade such as, shopping, dining, and lifestyle. Dining is represented by Grove Red, Shopping is represented by Antique Blue, and Lifestyle is represented by Grove Gold.

Grove Gold

 

CMYK: C042 M018 Y042 K000
Pantone: 452PC
HSB: H053 S020 B077
RGB: R197 G193 B157
Web: #C5C19D

Grove Antique

 

CMYK: C048 M020 Y038 K000
Pantone: 5565PC
HSB: H156 S019 B068
RGB: R140 G174 B161
Web: #8CAEA1

Grove Green

 

CMYK: C037 M021 031 K000
Pantone: 443PC
HSB: H145 S007 B070
RGB: R166 G180 B172
Web: #A6B4AC

Grove Red

 

CMYK: C031 M046 Y050 K003
Pantone: 4725C
HSB: H016 S031 B069
RGB: R176 G137 B120
Web: #B08978

Iconography

Faces Iconography Set 
Some of the most prolific faces found around Grove Arcade, this icon pack features the Prince from the blank wing, the mand in the headress from the center of the Arcade, the Medusa heads spread throughout the interior, the comedic Joker faces add some emotion to the otherwise stalwart expressions of the faces, and finally the Rams Head which is displayed on the main north and south entrances of the Grove Arcade.

Pattern System

Display & Title Typography 
Samford is a serif uppercase typeface with two main native weights, regular and bold; as well as, a custom made light and italic weight class. The Samford typeface was chosen for its unique use of serif caps, its thick line work, and its elegant style to embody the architectural nuances of Grove Arcade. The Samford typeface should only be used for the Grove Arcade logo and any H1 titles.

Graphics

Alternative Winged-Lion Graphics
Samford is a serif uppercase typeface with two main native weights, regular and bold; as well as, a custom made light and italic weight class. The Samford typeface was chosen for its unique use of serif caps, its thick line work, and its elegant style to embody the architectural nuances of Grove Arcade. The Samford typeface should only be used for the Grove Arcade logo and any H1 titles.

Grove Arcade Initial Graphics
The letterforms that comprise the graphics were hand drawn from the ‘GA’ inscribed in the Grove Arcade Shield engraved in marble as you enter the North entrance. This graphic is used sparingly but is a integral part of both our brand identity and the Grove Arcade Shield graphic.

Grove Arcade Shield Graphic
As mentioned above, the Grove Arcade Shield graphic is inspired by the metal shield engraved in the marble at the North entrance of Grove Arcade. It’s unique shape and the date of it’s first opening in 1928 appear alongside the Grove Arcade initials. 

Restaurant Row

Brand Identity Guidelines 
Like The Residences, Makers Market is also a child brand of Grove Arcade. The Makers Market is an outdoor artist market that houses craftsman and artists alike. The Makers Market brand was designed and developed with inspiration from the various eclectic vendors that set up shop there. Through this inspiration, the brand boasts a more colorful brand palette and a vintage typeface scheme.

The Residences

Brand Identity Guidelines
A child brand of Grove Arcade, The Residences at Grove Arcade maintains its own brand identity to separate itself without straying away from core design and brand principles established by the parent brand.

Display Font: Bouchers Stand

Designer: Swistblnk Design

Bouchers stand

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Bold

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Regular

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Grove Dark Gold

 

CMYK: C051 M042 Y093 K034
RGB: R102 G099 B045
Web: #66632D

Grove Medium Gold

 

CMYK: C032 M025 Y054 K008
RGB: R167 G169 B124
Web: #A7A37C

The Makers Market

Brand Identity Guidelines 
Like The Residences, Makers Market is also a child brand of Grove Arcade. The Makers Market is an outdoor artist market that houses craftsman and artists alike. The Makers Market brand was designed and developed with inspiration from the various eclectic vendors that set up shop there. Through this inspiration, the brand boasts a more colorful brand palette and a vintage typeface scheme.

Display Font: Bourton

Designer: Kimmy Kirkwood

BOURTON

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Bold

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Regular

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Grove Teal

 

CMYK: C100 M000 Y054 K020
Pantone: 3288PC
HSB: H173 S100 B055
RGB: R000 G142 B127
Web: #008E7F

Grove Red

 

CMYK: C000 M095 Y100 K029
Pantone: 484PC
HSB: H004 S087 B070
RGB: R179 G035 B023
Web: #B32317

Grove Beige

 

CMYK: C005 M011 Y015 K000
Pantone: 482PC
LAB: L090 A003 B008
RGB: R239 G223 B210
Web: #F0E0D2

Collateral

Collateral Bank
Using the brand identity established we have created and continue to create collateral such as brochures, signage, logo variations, and more that expand the brand. If there are collateral pieces you are looking for that are missing please contact us.

MEDIA

Brand Identity Guidelines 
Like The Residences, Makers Market is also a child brand of Grove Arcade. The Makers Market is an outdoor artist market that houses craftsman and artists alike. The Makers Market brand was designed and developed with inspiration from the various eclectic vendors that set up shop there. Through this inspiration, the brand boasts a more colorful brand palette and a vintage typeface scheme.

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Brand Guidelines